What makes us different.

No other optical business combines the science, art and craft of vision care like Treasure Coast Opticians in Vero Beach.

We blend the latest in style with the highest quality materials and most advanced lens technology – all at an excellent value.
We are committed to consistently providing the highest level of service and finest selection of optical products at affordable prices. This unwavering commitment to quality makes us truly different from other optical stores. It’s no wonder our customers keep coming back.

Our business is about building relationships and doing our best for others. We are here to solve problems and improve quality of life.

  • Comprehensive eye exams, treatment and management of eye diseases by board-certified optometrist Dr. Rick Robinson.
  • Expert eyeglass and lens fitting by Florida licensed opticians
  • Top-name designer frames and fashion eyewear – hand-selected for you
  • Sunglasses and active frames for your busy Florida outdoor lifestyle
  • Wide selection of youth frames and active frames for the whole family
  • Highest quality lenses, including progressive, transition and polarized
  • Latest in contact lens technology and comfort
  • Eyeglass repair and custom tooling

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Dr. Rick Robinson

Independent Board Certified Optometrist

Dr. Rick Robinson, O.D. is an honors graduate of Nova Southeastern University College of Optometry in Ft. Lauderdale, Florida receiving his Doctor
Of Optometry in 1999. He also received specialized eye care training and advanced practice skills while in the United States Air Force. Dr. Robinson
remains an active member of our U.S. Air Force Reserve as a Lieutenant Colonel and Flight Commander at the Optometry Clinic located at Macdill Air Force Base in Tampa, Florida. He purchased this practice which was the very first to open in Vero Beach and has significantly expanded its range and level of eyecare to our community. He has established himself as a specialist in the areas of diagnosis and treatment of ocular diseases, contact lens evaluation and management, dry eye conditions, computer vision eyestrain conditions and pediatric vision disorders.

Dr. Robinson was born and raised in West Palm Beach, Florida and upon graduation from Optometry school spent over 18 years in Naples, Florida.
He is a professional pilot earning the highest level of FAA certified training in aviation as an Airline Transport Pilot (ATP). Besides flying airplanes Dr. Robinson enjoys martial arts and is a third degree blackbelt in Iaijutsu. He is very happily married to his wife Judy and truly enjoys as much free time together with her as possible. He is also a very proud father of three well accomplished sons, Eric, Ryan and Marc Robinson.

Eric Smith

Licensed Optician

Eric Smith is a Florida Licensed Optician who has served the St Lucie and Indian River Counties for over 20 years. He was born in Fort Pierce and is passionate about supporting the local community. Eric has worked for many years with the Lions Club, and serves every summer at the Florida Lions Camp in Lake Wales. Born legally blind, Eric had to have eye surgery and wear glasses by the age of three. He not only has highly technical expertise in optics, but also the personal experience and empathy for the vision challenges other people face daily. This unique combination gives Eric special insight into his patient’s eyewear needs. Eric is a proud husband and father who enjoys spending time on the water with his family.

Michael Fliehs

Michael Fliehs is a Florida-Licensed Optician with over 30 years experience in Optometry. He was born and raised in Palm Beach County. Michael began his Optometry career at the young age of 19 under the careful eye of his beloved father, the late Dr. Donald Fliehs O.D. who owned a successful private practice for 58 years. Michael has been a High School football coach for 22 years and has a lifelong passion for helping to give people the gift of sight.


Brittney is currently apprenticing to become a licensed Optician here at Treasure Coast Opticians. She is a highly motivated individual with a fun and friendly personality; extremely dedicated with assisting you with all your optical needs.


Pam moved from Connecticut & has been in Florida for 9 years with her husband and family. She enjoys the Florida sunshine and working with people.


Melissa moved to Florida from Pennsylvania in 1993. She has been working for eye doctors for over 20 years. She enjoys boating & family time with her grandchildren.